Add pages and a blog

Your booking pages do one job: turn a visitor into a guest. Pages and blog posts do a different one. They answer the questions people type into a search engine months before they choose where to stay, and an OTA listing will never rank for those. Your own site can.

Add pages beyond the booking flow

Alongside what your theme ships with, you can create custom pages in a rich editor, so headings, photos and links work the way you expect. Start with the one page that earns its keep for every property: an area guide.

Write the area guide first

You already know where to eat when everything looks shut, which beach suits toddlers, and how long the walk to the lifts really takes, because guests keep asking. Write those answers down once. The page sells the location for you, and it pulls in searchers who have not yet decided where to stay. Those people land on your site, not on a listings page next to forty competitors.

Blog like a host, not a marketer

Blog posts take a featured image and an excerpt, so they look right in lists and when shared. Skip the "top ten reasons to visit" filler. Write what you would tell a friend. The festival that fills the town in June and how to book around it. The market stall worth queueing for. Four honest posts beat forty thin ones, and they stay useful for years.

Fill in the SEO fields

Every page and post has a meta title, a meta description and a slug. The meta title is what shows in search results, so write a sentence a guest would click, not a pile of keywords. Keep slugs short and readable. Then stop optimising. Search engines reward pages that answer real questions, and you answer real questions by writing for guests, not for Google.

A page that helps a guest plan their trip is doing your marketing whether you call it that or not.