Photos and descriptions that book
2 min read
A guest scrolling on a phone gives your listing about three seconds. The lead photo either earns the tap or it does not, and no description recovers from a photo that failed.
Choose photos like a guest
Shoot in daylight with the curtains open. Tidy the room, then remove half of what is left, because clutter photographs worse than it looks in person. Ten good photos of a unit beat fifty average ones. Cover what guests check before booking: the bed, the bathroom, the view from the window even if it is ordinary, and wherever they will make coffee in the morning.
Photograph the unit type guests are actually booking. If the standard double gallery shows the suite, you have booked yourself a complaint at check-in.
Write it like you would say it
The first two sentences carry the whole description, so put the best true thing about the place there. The rest is what guests need for planning: the sleeping arrangements, what is within walking distance, how parking works.
Then be honest about the quirks. Steep stairs, street noise on Friday nights, a shower that takes a minute to run warm. Mentioning them costs you only the bookings you would have ended up refunding, and it reads as confidence. Guests trust a listing that admits something.
Where it all lives in Stayblox
Every property and every unit has its own description and image gallery, all managed through the Media Library. Property galleries are for the building, the garden and the shared spaces. Unit galleries are for exactly what that unit type offers, nothing more.
Media storage allowance varies by plan, so if you shoot a lot, check the pricing page before uploading your whole archive.
Revisit twice a year
Rooms change. Repaint a wall, replace a sofa, and the gallery quietly becomes fiction. Put a note in your diary to walk every gallery in spring and autumn. Retire anything that no longer matches the room, because the gap between photo and reality is where bad reviews come from.