Dynamic pricing

Dynamic pricing is the practice of changing your nightly rates automatically in response to demand, rather than setting one fixed price. Rates rise for high-demand dates — weekends, holidays, local events — and ease off when demand is soft, to keep occupancy up.

Done by hand it's relentless work; done by software it runs quietly in the background, nudging prices day by day. The goal isn't simply higher prices, but the right price for each date, so you capture more revenue across the whole calendar.