Average daily rate (ADR)

Average daily rate (ADR) is the average price you earn for each booked room night over a period. You calculate it by dividing room revenue by the number of booked nights — €4,000 across 50 nights is an ADR of €80.

ADR tells you how well you're pricing the rooms you actually sell, independent of how full you are. Track it next to occupancy: together they explain whether revenue moved because you sold more nights, charged more per night, or both.